MrMattEnlow

Oh Hey!

2009-01-03T15:07:00.000-08:00

Didn't you hear?
My blog has moved.
I know, sweet right?
Relax for a second...

What if the World were made of Pudding?

2008-12-22T17:26:00.000-08:00

Story from North America (FULL VERSION!) from Kirsten Lepore on Vimeo.

I love coming across videos so fantastic I have no choice but to repost them. Inventive, catchy, bizarre and funny, "Story from North America" is worth of second of your time. Click it with your whole heart children!

via Cartoon Brew

Celebs or Cewebs?

2008-12-16T13:59:00.000-08:00

Stunt casting is old hat, even on the Internet. Whether you're friends with Will Ferrel or Michael Buckly, star power pulls in views. Liz Miller wrote a piece for NewTeeVee a while back that asks whether it’s better to cast cewebrities or old media celebs. The article stuck with me, and as a person who’s intimately aware of the pros and cons of both Independent and Hollywood content production, I thought I’d weigh in.

Star power is a time tested tactic old Hollywood knows too well, so of course Strike.TV, a Hollywood organization (with a capitol H), would go with what we know. Has it worked for Funny or die? Either way their model appears to be structured around one off skits, not full blown series (for now). 60 frames hasn’t seen anything take off and Strike.Tv hasn’t found the smash hit we’re looking for ( I don’t see anyone wearing a House Poor t-shirt yet). It’s interesting that My Damn Channel’s biggest hit, You Suck at Photoshop found it's audience without proper star power.

So why do we keep hedging our bets on Hollywood types? You can’t turn around without seeing another web series starring Jessica Rose. Shouldn’t Strike.Tv wise up, cut costs, and start turning out the next Hooking Up? I’d love to say that it has everything to do with creator rights and artistic integrity – and it does. But the ruthless business person in me wouldn’t be a part of an outfit if it weren’t for the fact that those ideals work in conjunction with business sense.

If this “new media” space is to be supported by advertising, then we need to make it friendly for advertisers. Just as the likes of Ask a Ninja and French Maid Tv have done a great job paving models for distribution, marketing and merchandising, we’re doing our part to make it easy for Advertisers to get comfortable in the new media space*. It's one thing to pitch a solid new show to an advertiser as a web producer, it's something else entirely when Kristen Wiig stars in your show. The more advertisers spend here, the more comfortable they'll be, and the more money we'll all see.

It’s clear to anyone paying attention that there’s plenty of room for content so long as it's quality. For all the press that Strike.TV has received, if we’re not out busting our asses 17 hours a day to build an audience, then that early surge of views isn’t going to earn us more than a bar tab at the next Digital LA mixer (at least the way I drink).

Pretending that it’s an “old media” vs. “new media” world is counter productive. Just because we Independents have been kept out of the game for so long, we think that Old Media is going to get hip to whats up and sidle us out of the game. Some would like to, believe you me, but they can’t. And even when they figure out how to play the game right, they still wont be able to keep independents from making a splash. Content is now, and will always be king. So let’s acknowledge that we’re all figuring this out together.

And if anyone can get me a meeting with Fred's people, I’d really appreciate it. I’ve got a part in my next project that’ll just knock his block off ;)

* Not that Kent Nichols and Tim Street haven't set their own precedent with advertisers as well.

The Outlaw Emmett Deemus

2008-12-16T13:05:00.000-08:00

Yesterday I had the pleasure of posting a personal favorite: The Outlaw Emmett Deemus. It's got a ring to it, right? Obviously, this series is right up my alley. Outlaws and weirdos and Desert rats; it's too perfect. It's so in line with my sensibilities, that I worried that it may actually be too close to a project of my own (Mountain Man). Luckily, these pieces are more like companions than rivals.

Hoots the Owl: American Icon

2008-12-03T23:50:00.000-08:00

I decided to play the saxophone at young age because, well, the sax is cool. I came to this conclusion thanks to Hoots the Owl:
What's not to love? He lives on Seasame Street, he's a fixture in the local Jazz scene, and he wails. I see no problem in aspiring to be like this particular owl. If we were talking about Owl from Winnie the Pooh, maybe you'd have reason to judge. Anyway, the point is this: I admire musically inclined animals, especially ones that play the sax.

Maybe I would have re-thought my decision if I saw this video instead.

Liberty Chew Chewing Tobacco Presents...

2008-12-01T18:54:00.000-08:00

Back in 2001 I went to go see The American Astronaut, and I never got over it. I think about that film all the time. Even today, while meditating on a script of my own, the film crept into my consciousness. I love it as much as a man can love a film.

So you can imagine my joy when today, while cruising the web, killing time before guilt got the better of me and I began writing again, I happened upon this little nugget of joy via Laughing Squid.

A miniseries suitable for all sizes eh? Sounds like a web series to me. What wonder will Cory Mcabe bring us? We'll have to wait for Sundance.

Quidditch: Prison Rules

2008-11-29T13:19:00.000-08:00

Now:

Then:

That fist clip is self explanatory, but the second may be a little confusing. For the uninitiated; "Movie of the Geek" was a segment friends and I would do during the Campus television show "Doin' it for Reel". Yep. Anyway, it's worth posting that our poorly constructed parody of nerdy college students playing a game for wizards has come true. Stranger than fiction.

DIY Virtual Haunted Mansion

2008-11-25T09:59:00.000-08:00

Do you ever feel like the citizens of the internet (netizens, if it's '94) are pandering to you? Like, someone was like, "I know what Matt Enlow would like! He'd like a CS/Haunted Manshion mashup video". Well, you're right benevolent stranger. Thanks for confirming that the world revolves around me.

One complaint: if you're going to make a video of your virtual Haunted Mansion, don't just ride in the doom buggy the whole time! Haven't you ever fantasized about getting out of your car to explore the ride more thoroughly? NOW IS YOUR CHANCE COUNTER STRIKE HACKER AVATAR!

Why we Follow Felicia: Analysis of The Guild's Success Story

2008-11-24T15:43:00.000-08:00

Today marks the announcement of the sponsorship deal between Microsoft and Felicia Day’s The Guild. Being the smarty pants marketing genius lady she is, this announcement arrives just a day before the launch of season 2. Everyday there are a plenty of great new web shows being released, but time and again I find myself skimming through an RSS feed filled with stories about Felicia. So why, why do we (creators, fans, media) go crazy for all things Felicia and what makes her so gosh darn successful?

We need a Star to follow…

While web video has had seen its share of fairy tale success stories, the “happily ever after” is offline. TV gigs, feature films, that’s what the dream used to look like. It’s the dream we’re familiar with. When Felicia achieved some mainstream success in Dr. Horrible, she still continued to sweat through the little show that made her a web star to begin with. The Web community loves Felicia because she’s web grown and she’s staying here (though not exclusively). She’s the face of the new ~~web~~ celebrity.

We need precedence…

So much about the Guild sets the standard for everyone who follows. While the rest of us have floundered in a rev-share nightmare, Felicia did it right. From building an audience, to winning awards and securing sponsorship, Felicia has taught us what success on the web looks like.

She brought an audience with her…

It doesn’t hurt that Felicia had a multiple episode run on Buffy. Those fans are crazy! And while plenty of Buffy and WoW fans were already online, they weren’t necessarily keyed into the web video thang. With the advent of the Guild, a whole fan base of people from differing interest vectors aligned behind their new favorite show.

Youtube pulls so much traffic, it seems reasonable to concentrate on their user base exclusively. Why not? There are millions of people there already! If Felicia had been happy with the viewers the Guild gained organically through search and discovery on youtube, we wouldn’t be talking about the show today. Reaching out to different niches has been the key to success, and it’s brought a whole batch of new nerds over to the indie web scene. Thanks.

She’s got the right team…

Sandeep Parikh, Kim Evey and George Ruiz are all web personalities in their own right, but they’re also key members in the Guild team. Starring, producing and… agenting respectively, these three have been crucial to the Guild breaking out and becoming a full blown hit. But the help doesn’t stop there. Famously, the last half of Season 1 was financed by rabid Guild fans after initial funds dried up. Felicia may be party leader, but she’s shown us how to mobilize an army… or at least a decent sized raid party.

And she makes it look so easy.

Above all, Felicia brings savvy and grace to web video. She knows her stuff, hell – she helped invent it. She’s notoriously protective of her work, bargaining for the very best deal she could possibly make. It’s inspiring to listen to her tell her story, so of course news outlets love her. Seeing a well spoken, attractive, successful young woman speak on a new media panel sure as hell beats the alternative. That’s what you call star power.

The Guild may get plenty of fan and press attention, but it’s well deserved.

I guess what I’m trying to say is: Codex FTW.

Zuckerberg does not compute

2008-11-20T11:57:00.001-08:00

Valleywag mentioned recently that Facebook founder Mark Zuckerberg may be a bit... antisocial. Mark certainly seems to fit (and even personify) every silicon valley engineer stereortype I've ever heard. They go on to insinuate that perhaps, Mr. Facebook may actually have a hard time expressing his feelings. They reference a GQ feature:

(12:25 p.m.) Mark: There’s this definite evolution happening. Where the first part of the social web was mapping out the social graph. And the second phase is now mapping out the stream of everything that everyone does. All of human consciousness and communication.
(12:29 p.m.) Alex: Imagine if you could broadcast people’s emotions into a feed?
(12:30 p.m.) Mark: I think we’ll get there.
(12:30 p.m.) Alex: So how are you going to map all of human consciousness and communication?
(12:30 p.m.) Mark: We don’t map it directly. We give people tools so they can share as much as they want, but increasingly people share more and more things, and there’s this trend toward sharing a greater number of smaller things like status updates, wall posts, mobile photos, etc. A status update can approach being a projection of an emotion.

Given the evidence, I think the real issue at hand is obvious; Zuckerberg is an android. Why else would he be so obsessed with "mapping" human emotions - only because his cold android heart cannot fathom them!

Photographic evidence:

"It's Complicated..."

Sorry. I thought this was a good idea this morning.

"I lost 50 dollars on this! I don't even have 50 dollars!"

2008-11-20T10:05:00.001-08:00

I keep intending to expand this blog, to make it something worth reading, something with insight. I have countless half written articles about the state of online media, about social networking, viral marketing, all that junk. There's a popular idea among the web scene in LA that viewers crave scripted content, and that we're here to bring it to them. But how, how God, how can I compete with the drama and tension of this:

When ephemeral videos like this continue to surface why would you ever want scripted content? Now if you'll excuse me, I have some brains to blow out.

"Hear that? It's the sound of something awesome"

2008-11-14T15:04:00.001-08:00

as the landscape becomes more and more cluttered, seeing something so effortlessly delightful on the small(est) screen is inspiring. Amy Poheler FTW, FTW indeed.

Hail to the King

2008-11-11T09:59:00.001-08:00

YouTube Contest Challenges Users To Make A 'Good' Video

Strike.tv launched!

2008-10-30T18:17:00.000-07:00

Flash in the pan

2008-10-23T14:02:00.000-07:00

Bloggers generating rumors are as common as videos of kids doing dangerous activities for attention. Both are obvious, familar grabs for traffic and attention. So why do I care so much about this phony (albeit awesome) trailer for The Flash?

The execution, the production value, the carefully crafted back story, even the idea that they secured an actual theater to shoot this in, it’s stirred something in me. But let’s ignore all the work and resources and love this hoax must have consumed for a moment. For these hoaxsters, the point is this; they wanted to prove to Warner Brothers that the general public would be excited about a Flash movie. They’re insisting that not only is the Flash a viable franchise, but that the attention paid to this video is proof. Every time someone views, blogs about, or comments on this video, it’s another step towards convincing Warner Brothers that we want a Flash movie.

Now I’m no fanatic. I’d love to see a Flash film, but this is not my agenda. What’s got me so jazzed is the mentality this hoax embodies. This home made video has become a tool in provoking the creation of the film these fans so desperately want. Let’s show Warner that there's legitimate interest in a Flash movie (and therefore cash), then maybe we’ll get one.

That’s a big step in geekdom. We may have had the gumption and desire to insist on a film, but never the power. But why shouldn’t these guys think they’re capable of getting a film made? Fans are saving TV shows, running websites, determining buzz and box office dollars, and filling convention halls. So why cant we get a movie made? Maybe we can. And if blogging about a hoax some film students pulled over on the internet means that they get the movie they want, and that more fans determine what content get’s made and seen, then isn’t that the goal of this whole movement?

Who knows how this whole thing will shake down. There’s a grab for power and eyeballs and big teams and big money are all vying for the same pie. Let’s just hope whoever ends up with the opportunity to put some real resources behind their content takes the time to listen to what we all want to see.

How does your own medicine taste?

2008-10-22T15:16:00.000-07:00

I've been sharing a lot of videos lately. I know what you're thinking, "What, doesn't this guy have anything unique to say?".

I suppose this blog speaks for itself.

Anyway, this is the Hodgmaniest.

Mountain Man Pro-Love

2008-10-17T14:38:00.000-07:00

We're shooting the Mountain Man prologue this weekend. Awwwww yeah. It's good to be back in the swing of things. Grabbing our standard order from Wooden Nickel, I felt especially hopeful. We've done this before, it's familiar. We've learned from our mistakes and we are ready to rock. Also, the fires didn't burn down the sets or anything... so that's handy.
Revival!

In case you don't have enough awesome in your life...

2008-10-16T14:20:00.000-07:00

I used to think user generated content was dead. I guess I just got served.

Countdown

2008-10-15T15:20:00.001-07:00

Strike.tv launches in...

Losing it -

2008-10-15T11:05:00.000-07:00

Often times I find myself using the phrase "losing it" when describing an extreme reaction by myself or someone else. I overuse it, we'll say. When the time comes, then, to witness someone who really does go a little crazy, someone who looses inhibitions and abandons reason or good sense, who goes out of control for a second, I think that's perversely special. Lewis Black may be a man known for being angry, and his character is familiar, but real honest to goodness rage is something rarely captured. Enjoy perverts:

The Man in the Mountains

2008-10-05T16:41:00.000-07:00

You love it the most.

One of those bloggers who blogs about blogging...

2008-09-29T10:52:00.001-07:00

is one of my new favorite phrases. I said it earnestly to a friend at a meetup recently in regards to a speaker. It was only after the phrase had left my mouth that it struck me as funny. In New Media you read alot of these blogs. They're great, really. Such and such web pro imbues the up-and comers with wisdom to succeed in the web video sector. Thanks dude. But from what I can tell, success means having a lucrative blog instructing others on how to make money. It's like their videos are advertisements for their how-to content.

As a person with a blog I spend a decent amount of time thinking about what to write about. It's tempting to weigh in on the web business I follow so closely... I read all the blogs, I go to the meetups, I'm active in the community, then I realize- I have no business worrying about it. Whenever I spend too much thought on monetization, I get depressed, and there are people much smarter than me figuring that mess out. It's a losing game right now, we all know it, I'm ok with it. I don't care.

I didn't move out here to learn how to monetize web video. Being in new media means no one can tell you "no". As soon as you start worrying about monetization, "no" becomes the most obvious answer. So I'm not going to sweat it. I'm going to have a day job - just like every one else, and I'm going to continue blowing my disposable income on silly costumes and craft services. Someday, I wont, and that will be great. Until then, I'm not going to look for another reason not to do what I love.

A Special Gift....

2008-09-25T12:05:00.000-07:00

I've been feeling a little blue today. Not for a good reason. Just a little glum.
What should I blog about? I don't have any new videos, and I haven't seen any that are especially inspiring.
BAM:
Thanks. I owe you one.

The Month of Nerding is done!

2008-09-18T13:43:00.000-07:00

Gentle Giants;

August is long gone, a distant memory of epic nerding and travels – still I have not blogged. No more!

From Comicon to Band Camp, The New Media Expo to Disneyworld, I spent August gorging on nearly every flavor of geekdom I fancy. Oh, it was delicious.

Now, I stand before you, anxious and ready.

Strike.tv is revving up in serious ways. My “to read” stack towers with marvelous reading materials. My pasty skin has received its annual week of vitamin D. Mountain Man is about to launch into a full on assault. Engaged is nearly done. Secret projects are on the horizon and I am hungry.

Engaged is coming

2008-07-16T11:26:00.000-07:00

The next batch of Engaged is almost here. Can you feel it? Can you taste it?
To stave off your insatiable desires for all things Keith and Chrissie, here are the magazine's that she holds up in the next episode.

Old plans

2008-07-14T09:14:00.000-07:00

For a long time I planned on working for Sesame Street after school. It was a long time dream of mine, and I thought it would be the perfect interim between School and "MY SERIOUS CAREER". Well, things work out the way they do.
Sesame Street starts their 39th season...

Strike Tv

2008-07-07T14:58:00.000-07:00

For the past few days I've been helping out with the marketing for Strike.Tv. I had the good fortune to meet the CEO and CFO of the company at a new media panel a few weeks back and decided I wanted to help them in their efforts. The teaser reel is just a hint of all the awesomeness in store.

Hey Fuzzy, You Look Like a Boy

2008-06-26T17:59:00.001-07:00

Last Three...

2008-06-05T11:17:00.000-07:00

Here are the other Myjobs...

Enlow co.

2008-06-03T14:26:00.001-07:00

The Ball and Chain, Myself, and the in-laws were sitting around, waiting for a movie to start the other day and the topic of "my production company" came up. While I am a long, long way from ever needing such an entity, it would be nice to have a concrete decision on what my "calling card" should be for the purposes of "branding" my "projects" (gross). I had just finished expressing my dismay in deciding what to call said company when my Father-in-law blurts out "enlow co.". Now, I never like admitting that other people have good ideas. I'm an egomaniac. However, Enlow is my last name, so his idea was inspired by me. I let it slide.
A few days later, I dreamed up this simple, but I feel effective logo. I'm stuck with it now.

MyJobESearchOnlinester.Com

2008-06-03T04:37:00.000-07:00

A few weeks ago I was contacted by online startup MyJobESearchOnlinester.com to do a few spots for them. I wasn't totally familiar with the company ("You guys are sorta like Monster, right?") but they paid really, really well. I think the budget for these spots will be obvious. Let me know what you all think, and please, send them around.

Gigantic Mangs

2008-05-28T15:47:00.000-07:00

brain vomit:

Mr Matt Enlow

2008-05-20T22:48:00.000-07:00

Fun Facts about Matt Enlow:

I'm a film maker living in Los Angeles with my purty, purty wife.

I'm an expert in new media and viral marketing.

I know that sounds a little lame.

I have a couple shows you should check out... Engaged, MyJobESearchOnlinester.com and Mountain Man.

I went to USC. It went pretty well. I've never been to a football game.

It took me 13 years to figure out how funny it would be if my middle name was "Sweet".

I'm a Juicer

2008-05-14T11:30:00.000-07:00

I'm a juicer.
I love fresh juice. It's in my blood. I lived off carrot juice almost exclusively for a month in college. I think it would be neat to turn orange. This is not a health thing. The health benefits of fruit and vegetable juices are exclusively icing.

I also love to drink.
And for a long time, I was unable to reconcile these two passions satisfactorily. Sure, I love fruity drinks as much as the next man, but combining a REAL juice, something fresh squeezed, has always been a dissapointment. I can't justify mixing my beautiful juice with something so harsh. But now... Asahi might have the answer for me with...

VEGESH! Booze+Vegetables. Its worth a shot.

Wayback Machine

2008-05-09T11:38:00.000-07:00

Once upon a time Kevin and I decided to stay up for a few nights and make a short for a contest panasonic was hosting. I remember dreaming of the camera they were giving away. .. "if only we had that camera, we'd be unstoppable". Are we unstoppable now? maybe. Do we have that camera? Yes. Was it free? no.

Quick Tips

2008-05-07T12:13:00.000-07:00

Here are the three latest quick tips for Engaged!

RSS Awareness Day!

2008-05-07T11:49:00.000-07:00

May 1st was RSS Awareness day, and while this post is a few days late, I still knew about RSS
Awareness day because of my RSS feeds. So I thought I'd take the time to share this video with you.

In all honesty, my google reader has changed my life. So if you're reading this blog in a standard browser window - STOP! Sign up for a FREE reader, then subscribe to my feed. You'll know when I update, and when all your friends update, and when every other blog that you really love but spend too much time checking when there isn't even a new post actually has updated! Life will be better, I promise.

My RSS feeds keep me hip to all the newest trends and stuff!

Exhibit A:Do I have time to go to Vegan.com* everyday? No way! I'm too busy and important. BUT, my RSS feed will let me know when Vegan.com does update, thataway I wont miss out on any offensive, overly processed meat novelty products ( and you know how much I love novelty food items).

* Okay, so I saw this on a bunch of other blogs as well. I dont actually subscribe to Vegan.com's feed, but you all read boing-boing anyway, right?

Pocky!

2008-04-25T10:38:00.000-07:00

I've been tinkering with a spec commercial for Pocky for a few weeks. Pocky is perfect! Its light and crunchy, contains just enough chocaltey goodness, and (most importantly) goes great with coffee. I've always felt that if you're going to shoot a commercial for a product for free, it should be for something that you're especially passionate about. You can imagine my delight when I stumbled upon this.

My idea is wholly different than this zombie/Thriller Pocky fueled wonder-world of a commercial, but at least its proof that they're looking for something a little off kilter.

Pixies Ballet

2008-04-25T10:27:00.000-07:00

Sometimes the internet leaves me little morsels of love, little packages of yummy, belly warming goodness. Such was this morning.

Mountain Manifest!

2008-04-22T15:24:00.001-07:00

I realized that I haven't posted some of my favorite Production photos from Mountain Man. Welp, here goes!

ZippFizz - Breakfast of Champions!Miller had a long night, but he's in better spirits now.

Good Morning!

Bobby Lam! (before I dropped a C-stand on his head).

... and after. Bob on Ice!
The end of the day.

Engaged: The Show

2008-04-22T14:25:00.001-07:00

Most of you already know this, but it can't hurt to post here.

Chrissie and I have been working for a long, long while to bring you "Engaged".

Chrissie had been blogging for weddingbee for a while, and we were spending all our free time working on the wedding. I thought it would be fun to make a show about a clueless couple planning their wedding, and thanks to the blog, we had a built in audience.

Check out the first three eppies:

mountain madness

2008-04-01T16:25:00.000-07:00

I'm very slowly piecing together the pitch packet for mountain man. I'm good at some things, I'm not good at others. All I can think of during this process, is science fair projects... I'd think that mine looked really great till I showed up at class and some perky little shit had their parents do the project for them and it looked amazing. Thats this pitch packet, only my parents aren't here to do it for me.
blech.

checkout the http://mountainmanproduction.blogspot.com for more positive rumblings.

cheers

Space wars

2008-03-20T16:11:00.000-07:00

Everyonceinawhile I'll get stuck on a certain idea and i'll bang my head against the wall for a few weeks and then happen upon something that is exactly what I've been trying to work out. So here it is, Space Wars. I'm eating my heart out.

Mountain Man Love

2008-03-20T11:30:00.001-07:00

The first chunk of shooting on Mountain Man is wrapped. That is to say, a small (and incongruous) number of shots have been digitized and sit on a hard drive or two. This has always been the hardest part of film making for me. You rush so hard to the wrap physical production, but I never seem prepared for the HUGE amount of work that lay ahead of me. Color timing, marketing, picture lock, sound mix – FUCKIT. I’m done. Next project.

But seriously folks, this weekend was hugely rewarding, and served as a great reminder to why we started this whole thing to begin with.

Here’s a screen cap to tide you muthas over. I dare you to not be over whelmed. For more information on the progress of our Eco-Terror Opus, check out the Mountain Man Production Blog. Whiz-Bang-Happy!

Oh boy, Oh Blog

2008-03-20T10:51:00.000-07:00

Here it is, glistening and slippery wet, m'new blog.
I hadn't updated my site in years, but theres news now! Big news! and I aint stoppin. So here is the place, the here and now. Subscribe and love it.

We have CONTACT

2008-03-20T10:50:00.001-07:00

Contact Me...

2008-01-20T23:14:00.000-08:00

mrmattenlow (at) gmail (dot) com